Luckily we spritzed and whiffed several new scents to find the seven best new florals, gourmands and even a second-skin scent ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In an effort to experiment more with fragrances, a friend of mine recommended Yves Saint Laurent Black Opium to me, and it ...

Don't miss today’s best 24-hour flash deals from Sephora and Ulta with 50% off Fenty Beauty lip gloss, Bella Hadid’s perfume, ...

Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and ...

The Perfume Shop achieves a 0% median gender pay gap in 2024, reflecting progress in fair pay, career growth, and gender ...

Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so ...

Love this. Honestly, one of the nicest perfumes. And it honestly lasts. I sprayed it before I went out one night, and I woke ...

Both Not Your Baby and Spicy Orchid put a twist on florals, with hints of spice that come through in scents like cinnamon and ...

Shoppers could save themselves over £100 by making a switch over to something that smells 'just a s good' as the designer ...

This nostalgic Juicy Couture perfume remains a staple for perfume fans, which is why this Amazon deal is worth taking ...

A classic example is Giorgio Armani Acqua di Giò, a timeless aquatic fragrance with Calabrian bergamot, neroli, green ...