Luckily we spritzed and whiffed several new scents to find the seven best new florals, gourmands and even a second-skin scent ...

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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Love this. Honestly, one of the nicest perfumes. And it honestly lasts. I sprayed it before I went out one night, and I woke ...

Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so ...

Aquatic fragrances are designed to capture the fresh, breezy essence of water, whether it’s the ocean, a cool lake, or a ...

Jen Atkin, founder of Ouai and Kashish Golani, founder of Ovviovita are among those creating scents that hydrate, protect and ...

In an effort to experiment more with fragrances, a friend of mine recommended Yves Saint Laurent Black Opium to me, and it ...

WE all love to smell good but hate the price tag that comes with luxe perfumes. Thankfully, one woman has revealed her ...

Perhaps luxury shoes or a bag—but for us, it’s the killer men’s fragrances and (more recently) men's watches. There’s no ...

This nostalgic Juicy Couture perfume remains a staple for perfume fans, which is why this Amazon deal is worth taking ...

Shoppers could save themselves over £100 by making a switch over to something that smells 'just a s good' as the designer ...