Procter & Gamble’s nine-month-old Crest Whitening Emulsions has achieved 13% value share and is driving more than of half of U.S. growth in the teeth whitening category, Jon R. Moeller, P&G’s vice ...

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In a truly perfect world, brushing, flossing, and the occasional trip to the dentist are the ticket to permanently sparkling white teeth. Unfortunately, basic dental hygiene usually isn't enough to ...