Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house ad tech, is making its attention measurement solution ...

As Australia approaches the federal election on May 3, political parties are ramping up their advertising efforts to sway voters. Projections indicate that political ad spending could reach up to ...

There is another truth the industry rarely says out loud: static OOH is often cheaper and more effective than the formats ...

Place Exchange, a supply-side platform (SSP) for selling digital out-of-home and place-based media programmatically, is spinning off from Intersection, an out-of-home media company with ambitious ...

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These ...

With the 2024 general election season in its final weeks, political ad spending will likely reach $11-12 billion, a significant increase from the 2020 cycle. Historically, politics has heavily relied ...

Surrey, British Columbia--(Newsfile Corp. - September 2, 2025) - INEO Tech Corp. (TSXV: INEO) (OTCQB: INEOF) (the "Company" or "INEO"), announces today a strategic partnership with Dolphin Digital, a ...

As the out-of-home (OOH) sector continues on a trajectory of growth, what will next year bring? We asked the ad tech industry what they predict for the OOH space in 2026. Just last week, the UK’s ...