A former Pittsburgh Steelers Pro Bowler has jokes about coming out of retirement following some big off-season moves.

The increased popularity of football has contributed to the Super Bowl becoming the spectacle that it is today. Memorable, iconic moments have also played a role in the Big Game's enormous ratings.

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor ... Bowl Super Bowl viewers are a unique audience because they’re as primed to watch the ads as they are the game.