Google Ads API to require multi-factor authentication

Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication ...
The Next Web

Google just launched its agentic enterprise play, and it runs from chip to inbox

Google launches AI agent suite at Cloud Next 2026 with Workspace Studio, A2A protocol at 150 orgs, and Project Mariner. The pitch: only Google owns the full stack.
ExchangeWire

Digest: Price Drops for ChatGPT Ads; Google in Talks with Pentagon; Publishing Giants Plan Cuts

OpenAI is lowering the price of ads on ChatGPT as it pushes forward with its advertising pilot. At the time of the pilot ...
Security Boulevard

SAML vs OIDC vs OAuth 2.0: 12 Differences Every B2B Engineering Team Should Know

Choosing between SAML, OIDC, and OAuth 2.0? Explore 12 critical differences to help your B2B engineering team select the right authentication protocol today.
AdExchanger

The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott

OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.