The historic merger between IPG and Omnicom sets the stage for a new advertising giant, but what do recent moves by both ...

Q3 2025 Earnings Call Transcript November 20, 2025 Youdao, Inc. beats earnings expectations. Reported EPS is $0.01, ...

As part of a $50 million national marketing budget this year, the financial services company acted as the sponsor of a gift-wrapping charity in the cable network’s “Tidings for the Season.” ...

In marketing strategies, print and digital often live separate lives. However, although they can be successful on their own, print and digital together can amplify each other's strengths and create ...

This guide is here to help make sense of advertising and marketing communications. We’ll break down what works, why it works, ...

Nucleus Genomics is the latest startup to compete for attention with a controversial ad campaign—and it might just be working ...

This is why intuition isn’t the opposite of data; it’s the mastery of it. It’s what allows a leader to move beyond the safety of the numbers and find the courage to trust an idea that no data set or ...

Join us for an energizing afternoon of speed mentoring designed to connect women across all stages of their professional ...

When Sydney Sweeney teamed up with American Eagle for their blue jeans campaign, she sparked worldwide controversy. As a result, both she and the brand have been heavily criticized. Occasionally, ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...