Meghan Markle faced several hiccups when attempting to be an entrepreneur in California. In March 2024, the Duchess of Sussex debuted her lifestyle brand, American Riviera Orchard, on Instagram.

Meghan Markle has officially withdrawn her trademark application for "American Riviera Orchard," marking the end of her attempt to launch the brand. The Duchess of Sussex initially filed for the ...

Bethenny Frankel criticizes Duchess Meghan's As Ever relaunch: 'It's hard' As Ever, previously known as American Riviera Orchard and which she relaunched in an Instagram video earlier this week ...

On Tuesday, the Duchess of Sussex shared an Instagram video confirming her previous brand American Riviera Orchard is dead and revealed a new lifestyle venture called “As Ever”. “Cat’s out ...

This week, Meghan Markle announced a relaunch of her much anticipated but delayed lifestyle brand, changing its name from “American Riviera Orchard” to “As Ever.” Along with an Instagram ...

Duchess Meghan is growing a new life, a next chapter. As Ever, previously known as American Riviera Orchard and which she relaunched in an Instagram video earlier this week, marks a comeback after ...

When Meghan launched the site, she shared a video on Instagram that explained she had changed the name from American Riviera Orchard to As Ever, which in her words means “as it’s always been.” ...