The BMW M3 E92 GTR takes on a drifting challenge with precise movements and a roaring V8 sound. Watch this performance car ...

The BMW E92 M3 is a solid and rewarding car to own, but like many high-performance models, it has a couple of well-known weak ...

The new Mercedes-AMG C63 shocked fans by ditching its iconic V8 for a four-cylinder hybrid. But was the backlash inevitable?

V10 engines disappeared from F1 a long time ago, but just because the world’s best drivers no longer get to experience the ...

Quad-motor powertrain will give instantly adapting power to each corner, but there will still be a rear-wheel drive mode.

Late last year, we drove BMW’s new iX3. It’s the first of a series of electric BMWs to use a newly developed platform, known ...

The all-electric BMW M3 is no longer just a concept talked about in forums or teased through obscure patents. It’s taking shape in the real world, and these latest spy shots give us the clearest view ...

BMW's S58 straight-six engine is extremely popular among tuners and enthusiasts, thanks to its robust internals and intense ...

Apple updated the iPad Air with an M2 processor back in May 2024, it didn’t change the design much, though it did introduce a larger 13-inch model. Now, less than a year later, there’s a new iPad Air, ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...