When developing your marketing research it is important to follow some basic design ideas in order to make sure you are doing ...

If you’re in the process of developing an app game and you want a better chance of breaking through in the market, the key is figuring out what players truly want.

User personas are a crucial facet of an effective marketing strategy – and as such, developing them is a common step in any market research process. Thanks to tools like Delve AI , it’s easier ...

This is a Capstone course for Marketing Research which combines all aspects of the marketing research process in cased-based projects. As future Marketing Researchers, students will be trained to ...

LLMs offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research. Home . Article Highlight | 14-Jan-2025 ...

Researchers from University of Wisconsin-Madison have published a study that examines how a combination of Generative AI and human input leads to superior marketing research. The study, in the ...