Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

A capable email marketing service is essential for sending targeted ads, newsletters, special offers, or surveys to your customers. We help you choose the best one for your business based on our ...

The Marketing and Communications Committee serves the Professional Staff Senate by developing marketing and branding guidelines, implementing UB branding, identity and accessibility standards, ...

Having bought the now-shuttered Luxe Collective, Fashionphile is using social media, community building and IRL experiences to expand in the UK.

SEO is no longer enough. In 2026, marketers must excel at GEO—Generative Engine Optimization—and getting discovered by AI. Go-to digital marketing expert Janet Driscoll Miller leads this live Ask Me ...

“The Right Tree” tells the story of how the home improvement retailer helps families find their perfect tree and is accompanied by a series of social videos.