As a badged MMM Marketing Partner, NIQ can help advertisers measure the full funnel impact of their marketing campaigns on TikTok and TikTok Shop, enabling them to optimize strategies based on ...

NIQ has earned a partner badge in TikTok’s newly launched Media Mix Modeling program – a focus area within TikTok’s Marketing Partners Program.

Handouts are not uncommon at industry events. But at Mutinex’s Marketers & Money, attendees might have been surprised when an ...

Recognition Extends to the Gartner Critical Capabilities for MMM Solutions ...

Ipsos MMA, a global leader in marketing measurement and unified commercial analytics, today announced it has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Mix Modeling Solutions ...

Much of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most ...

With pictures of AI-generated PAN and Aadhar cards, the Bengaluru techie prompted mixed reactions on social media.

The most significant contributor this quarter was inventory gains at OMCs. In oil & gas, companies buy crude at a certain ...

Q3 2025 Earnings Call November 26, 2025 9:00 AM ESTCompany ParticipantsBabak Pedram - Chief Operating OfficerAdam Adamou ...

Hard Fizz is no stranger to bold, unconventional ideas. With global DJ, FISHER, as co-owner, the brand is built on cultural ...