Leading confectionery manufacturer Perfetti Van Melle is claiming a category first with the launch of Mentos Discovery, offering 14 different flavoured sweets in one roll. Launched in Morrisons, ...

An ad agency has apologized for creating a Mentos ad that made fun of fat people, and in doing so showed how cheating in advertising award competitions is rife, especially in Brazil: The agency, ...

Mentos Maxxa, the latest addition to the popular confectionary range, was launched by Perfetti Van Melle Sri Lanka at a recent event held at Excel World, Colombo. Honouring the event was Sri Lankan ...

Ogilvy & Mather Mumbai is not likely to be thanked by Mentos marketer Perfetti Van Melle for creating a series of ads showing men committing suicide in comically elaborate ways. The ads tout Mentos ...

Mentos, from the house of Perfetti Van Melle India, announced its latest campaign titled – ‘Yes To Fresh’ featuring Abhay Verma. The company stated that the idea behind the brand film is to showcase ...

Perfetti Van Melle, the world’s second largest confectionery company, is helping retailers drive mints and gums sales this summer with new campaigns for two of its biggest brands – Smint and Mentos.

Mentos maker Perfetti Van Melle USA this week launched a contest that capitalizes on a pop-culture fad that could shoot brand awareness sky-high. Mentos harnesses the momentum with its own Mentos ...

GroupM's Wavemaker unit has been named the media agency-of-record for Perfetti Van Melle, marketer of Mentos and other candy, mint and chewing gum brands. The assignment follows a consolidation review ...

Crafted by BBH China, the ad features the new Mentos variant Pure Fresh Dual Layer Chewing Gum. True to its light-hearted and unconventional take on life, the Mentos campaign tells a short love story ...

Perfetti van Melle, the Dutch-Italian confectioner, is reformulating its candy brand Mentos to make the product “all natural”, just-food can reveal. The company plans to start production of the new ...