4 Things to Check Before Trusting MMM Numbers: When I Calculated Budget Allocation with Robyn, the Conclusions Differed from Bayesian MMM

Introduction"If you keep the total advertising budget the same but change the allocation, sales via advertising will increase ...

"It works on my machine"—9 places where the same code and commands silently take on different meanings depending on where they run

"It works on my machine." I'm sure you've said it or heard it at least once—in code reviews, in chat, or during incident post ...