Few watches have a following as broad as the Seiko 5. Collectors respect it. Beginners start with it. And most people who buy one end up keeping it for life. With prices starting as low as $315, you ...

Seiko’s 2025 has seen popular releases, store openings, and strong market performance—“big achievements when there’s no denying that everyone is working harder for every watch purchase,” says Faye ...

Today, we largely think of Seiko as a maker of analog mechanical watches. The brand that invented the quartz watch has almost entirely abandoned digital watches, ceding that territory to fellow ...

In March of this year, Seiko announced a suite of limited edition watches celebrating the 60th anniversary of the 62MAS, the brand’s first proper dive watch. The least interesting offering was a GMT ...

Seiko has just launched a new digital quartz watch based on an archive 1980s model affectionately known by fans as the ‘Rotocall’. Earlier this month, I had the opportunity to try the new Seiko SMGG17 ...

As the competition drew to a close on the final day of the World Athletics Championships Tokyo 25, Seiko Group Corporation, the official event timer, gifted the specially produced final lap bell to ...