CEO Brian Niccol explains the company’s pivot back to its roots.

He started by selling ties, built Polo Ralph Lauren from scratch, and became one of the biggest names in fashion. He dropped ...

The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...

The chain has again pivoted in its resistance to organized labor, breaking with vociferous anti-union peers like Amazon and Apple as Trump gives mixed signals on worker issues.

Starbucks is planning a sweeping overhaul of its menu and in-store operations, aiming to simplify the customer experience and improve service speed. CEO Brian Niccol revealed plans to reduce the ...

Starbucks ( SBUX -1.21%) shares soared 8.1% last Wednesday in response to its first-quarter fiscal 2025 results and ...

How did one of the pizza chain’s largest franchisees fall out of favor with the brand and lose nearly 90% of its value in ...

Although achieving a 2024 net revenue of $36.18 billion is no easy feat, the Seattle-based coffee giant Starbucks has been facing a decline in their global store sales over the past few years. As ...