On August 20, both airlines announced the launch of Atmos Rewards. By October 1, 2025, Atmos will replace both Alaska's Mileage Plan and Hawaiian's HawaiianMiles as the united loyalty program, promising new ways to earn points and elite status, along with new credit card perks.

Alaska Airlines and Hawaiian Airlines today introduced Atmos Rewards — a combined loyalty program that is one of the major consumer-­facing milestones since Alaska Air Group’s $1.9 billion acquisition on Sept. 18 of Hawaiian Holdings, parent company of Hawaiian Airlines.