Today, the BIG3 announced that the 2025 Celebrity and Playoff Games played last weekend at the American Airlines Center in Dallas, TX, reached more than 790,000 viewers on CBS, recording the highest ...

Sunday's slate on CBS kicks off with the league's celebrity game featuring former NFL stars Dez Bryant and OchoCinco ...

Shaquille O’Neal delivered one of the funniest memories of the BIG3 playoffs when he reacted to Dwight Howard’s missed dunk.

Shaquille O'Neal was among the big names present at the American Airlines Center in Dallas on Sunday for the BIG3 playoffs.

Confusion arose earlier this month when the official Hall of Fame presenters list was released and Shaquille O’Neal’s name ...

Former NBA veteran Michael Beasley earned the BIG3's Most Valuable Player Award for the second successive season.

Ice Cube’s BIG3 basketball league takes the top spot in national radio advertising, powered by a new iHeartMedia partnership.

The 7-foot-6 Bradley — who had a 12-year NBA career and stints with the then-New Jersey Nets and Dallas Mavericks — was in ...

In a recent video, former Lakers guard Nick Young publicly called out Patrick Beverley and demanded a one-on-one matchup.

Ice Cube brought in celebrities to help put on a big show when Big3 visited Intuit Dome on Saturday, but it was LA Riot's ...

During the recent BIG3 playoffs—the 3-on-3 basketball league founded by Ice Cube (O’Shea Jackson) and executive Jeff Kwatinetz—Shaquille O’Neal surprised many by ...

This summer, as the Big3 has seemingly hit another peak of popularity, it's abundantly clear that was a missed opportunity by the NBA. In fact, the NBA should probably be thanking the Big3 for ...