Cracker Barrel simplified its logo by removing an image of a man in overalls. Steak 'n Shake said this meant Cracker Barrel was erasing its heritage.

Restaurant chain accused of going ‘woke’ and ‘scrapping a beloved American aesthetic’ by simplifying branding to remove folksy southern character from its signage

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo earlier this week as part of a larger brand refresh.

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its "old-timer" character.

Since its debut in 1977, Cracker Barrel's iconic logo has remained the same -- save for a few slight updates. But not anymore.

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.

Cracker Barrel hosted a pop-up event in Manhattan that included line dancing and live country music as it faces criticism for its new simplified logo design.

Right-wing podcaster Charlie Kirk posted an unhinged meme on his X account on Thursday that featured two women in denim as a way to compare them to the new and previous Cracker Barrel logos. Sweeney featured as one, while the other was a taunting image of a woman which has been used by MAGA trolls for the last month. Kirk’s caption read “accurate”.