An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to ...

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo.

Conservative critics saw the decision to remove the man in the logo, long known as Uncle Herschel, as an attempt by corporate ...

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern ...

Cracker Barrel Old Country Store, the Southern-style restaurant chain known for its nostalgic Americana charm, has stumbled ...

Columnist David Marcus writes about how Cracker Barrel faces customer backlash over new logo and restaurant redesign that replaces traditional rustic aesthetic with modern white walls and bright light ...

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.

Restaurant chain Steak 'n Shake took the opportunity -- in light of Crack Barrel's recent logo redesign -- to bolster their ...

Sky News host Rowan Dean has mocked American restaurant chain Cracker Barrel and the company’s attempts to “decolonise” its ...