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New Cracker Barrel logo sparks backlash

USA TODAY · 18h

Cracker Barrel changed its logo and some customers are very unhappy. Here's why

The restaurant chain wants to revive sales with a new look and food offerings, but many are upset that nostalgia isn't on the menu

Fox Business on MSN · 1d

New Cracker Barrel logo sparks backlash as ex-longtime worker says it erodes nostalgia

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the cardinal branding sins" when changing its logo.

CBS News on MSN · 2d

Cracker Barrel loses almost $100 million in value as stock plunges after new logo release

Cracker Barrel stock plunged almost 15% on Thursday after the company released a new logo that removes its long-time image of a man leaning against a barrel.

1don MSN

Why Cracker Barrel’s Stock Drop Wasn’t a ‘Buy the Dip’ Moment

When shares of Cracker Barrel fell as much as 15% Thursday in a backlash over the restaurant chain’s logo change, it may have ...

Cracker Barrel stock tanks after unveiling a controversial logo change

Cracker Barrel’s modern makeover doesn’t stop with redoing its restaurants. It’s dropping the barrel and the man from its ...

2don MSN

Cracker Barrel exec went on to sit on HRC Business Advisory Council

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to ...

17hon MSN

Cracker Barrel 'ruined a good thing' as loyal fan slams 'depressing' rebrand

Cracker Barrel is facing harsh customer criticism over its restaurant remodels that eliminate the traditional decor, with ...

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