Make Christmas magical with easy Elf on the Shelf ideas! Discover simple, creative setups to delight your toddler and keep ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

The animated figures, which look like they are hard at work on Christmas-themed activities, will be on display for free at ...

What Happened? Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 3.6% in the afternoon session after the stock ...

Elf on the Shelf, and the world of characters known as the Santaverse, is celebrating 20 years of magic.

Visitors will be able to see the decades-old collection from Nov. 27 to Jan. 4. While visible 24 hours a day, seven days a ...