The partnership marks a reunion more than thirty years in the making. At the 1993 European Grand Prix, known as the Sonic Grand Prix, McLaren F1 Team driver Ayrton Senna was awarded a Sonic the ...

Previously vice president, Category and Retail Business Development for Warner Bros. Discovery, Philippe says the 12 months that have passed since he took on his new role have been ‘a whirlwind ...

Aidan Taylor-Gooby, head of Licensing at Magic Light Pictures, said: “With the second series due to launch soon, we are delighted to announce these three new Pip and Posy licensees. 2023 ...

Mattel and Playmobil have announced a multi-year global licensing agreement. The partnership will bring Monster High, one of the most successful and beloved kids’ properties of all time, into ...

Universal Brand Development and Universal Parks & Resorts Merchandise Group have come together to form the new Universal Products & Experiences division.

Ladybird and BBC Studios have announced a domestic milestone for the Bluey brand with over three million books sold in the UK through TCM. Ladybird, an imprint of Penguin Random House Children’s ...

An immersive walk-through event based on the global blockbuster film AVATAR, Avatar: The Experience will debut at Cloud Forest at Gardens by the Bay in Singapore later this year. The new ...

BBC Studios Kids & Family, distributor and licensor for the hit animated series Bluey, is adding to its already stellar roster of licensing partners creating product based on the Emmy-winning ...

Fanattik, the UK-based pop culture brand, has signed a multi-territory, multi-year deal with Toho International – the Japanese studio’s US-based subsidiary, which has brought global sensation ...

Hasbro Pulse has also unveiled new figures from the Transformers: Age of the Primes collection, offering fans the rare opportunity to own iconic Primes like Micronus, Alpha Trion and Onyx Prime ...

Launched following the release of Dog Man: The Movie, Forbidden Planet is billing this as its most exciting product launch ever. The range features multiple t-shirts and accessories, including ...

The popularity of the Diary of A Wimpy Kid brand has seen unprecedented growth in recent years off the back of massive books sales. Since the publication of the first book in 2007, over 275m books ...