PPC expert Ayisha Youssef shares how a major Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.

Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad ...

The UK’s designation of Google Search with strategic market status could reshape how advertisers buy, measure, and compete ...

Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.

The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of ...

New analysis of 6.8 million AI citations finds that most AI answers come from brand-controlled content in ChatGPT, Gemini, ...

JavaScript-heavy sites are paying a 9x rendering tax on their crawl budget in Google. And most AI crawlers don’t execute ...

As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to ...

This change will allow AI applications to access and analyze Google Ads data through natural language for the first time.

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics ...

YouTube’s new program links advertisers and agencies with vetted third-party experts in media buying and campaign management.

Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search ...