As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

By carefully designing their auditory environments, retailers can enhance their brand identity, improve customer satisfaction ...

A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.

Mumbai-based integrated digital marketing agency Django has invested in Extra, a creative agency that provides services ...

Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen ...

Campaign’s take: Tax season panic meets everyday humour in Bandhan Life’s latest campaign, which attempts to demystify life ...