As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

By carefully designing their auditory environments, retailers can enhance their brand identity, improve customer satisfaction ...

A monitoring cell to be set up to collaboratively spot and report offshore betting and gambling advertisements in India.

Mumbai-based integrated digital marketing agency Django has invested in Extra, a creative agency that provides services ...

Post-acquisition, Brahma’s 800-strong team will blend DNEG’s digital human tech with Metaphysic’s AI to drive next-gen ...

Campaign’s take: Tax season panic meets everyday humour in Bandhan Life’s latest campaign, which attempts to demystify life ...

EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients ...

In an industry where longevity often breeds predictability, Ricardos Vaz, or Rico as his colleagues call him, has a singular ...

Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through ...

Sprite, the lemon and lime beverage, goes live with it’s ‘Thand Rakh’ (Keep cool) campaign with a fresh spin. The all-new films showcase actors Sharvari and Varun Tej making their debut, while the ...

Nuseir Yassin’s latest digital marketing company bets on fast, AI-powered, emotion-driven storytelling to help brands break through digital clutter—starting with India.

Articles written by Naman Agarwal ...