Brands sharing data with audiences is an extreme act of transparency during a time when honesty from institutions and ...

With just a few clicks, Yeti, the cooler company, has expanded its outdoor events calendar.

“Second screen staredown”, by Adam & Eve/DDB UK, which will run in ad breaks during the Super Bowl on 9 January, allows viewers to be in with the chance of winning solid gold Twix bars by fixing their ...

Koichi Minato, president of Fuji Television, resigned with immediate effect, while Shuji Kano, chairman of both Fuji ...

Venture capitalist Marc Andreessen described the arrival of DeepSeek as a "Sputnik moment", a reference to the Soviet ...

On January 17 of this year, the U.S. Supreme Court unanimously upheld the TikTok ban, and the app went dark on Jan. 19 for ...

Spikes of influencer interest in traditional entertainment events inspired Sundance Film Festival’s first Creator Day, a ...

John Wren and Philippe Krakowsky, the chief executives of Omnicom and Interpublic respectively, have co-hosted meetings in ...

But gen AI challenges this model. That is, because BAU work can be templated, generated by junior staff, without much ...

NYF Advertising Awards is now accepting entries. To commemorate the occasion and issue a call for entries, Grey New York has partnered with the event organizers and launched a campaign, No BS Allowed, ...

The spot aims to introduce U.S. audiences to the multigenerational family traditions surrounding the holiday – which falls on January 29 this year and marks the Year of the Snake – including feasts ...

Meta is to start testing ads on its micro-blogging platform, Threads, with a selected number of advertisers in the U.S. and ...