The trend of general price parity, and an online advantage when there is a difference, was observed at all price levels: 8 of the 12 retailers examined in the study offered more favorable pricing ...

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

Career Management - Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing ...

Consider these factors when determining how to measure the ROI and effectiveness of your B2B influencer marketing campaigns.

B2B buyers are losing trust in brand messaging. Learn how marketers can regain credibility using customer voices and structured content.

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging.

Apple is the most valuable brand in the world in 2023, followed by Google and Microsoft. Check out the other 97 brands and their industries.

Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead.

Generative AI is impacting on every facet of business, including marketers' careers. Adapting and embracing genAI - skilling and upskilling - are absolutely necessary to keep and thrive in our jobs.

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.

Anyone in your organization can learn how to become a thought leader - and help create brand influence. Check out 6 ways to start.