Marketing Strategy - Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting ...

Which influencers with content related to specific industries have the highest follower counts? To find out, researchers ...

This article explores how B2B marketers can navigate AI disruption by aligning current marketing needs with human impact and ...

SEO - What were the seniority levels of search engine optimization job openings posted last year? How much did they pay? Were ...

Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered. The findings were based on an ...

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Social and mobile gaming ad campaigns are outperforming standard online ad campaigns, generating both higher average click-through rates (CTRs) and engagement levels than many online formats, ...

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to recent research from Andreessen Horowitz. To compile their rankings of the top ...

Just last week, I again watched as my neighbor spent two hours washing, detailing, and meticulously waxing his vintage Chevy Corvette. That routine got me thinking: I don't believe I've ever seen him ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

Requests for proposals, or RFPs, are a B2B business fact of life, especially in an age of procurement-department expansion, tight budgets, and fierce competition for B2B service contracts. Though some ...

Content marketing has been on the rise for the past decade—and it's showing no signs of slowing down any time soon. As a marketing strategy, content is here to stay. However, producing content alone ...