AI is reshaping how researchers uncover insight, but it doesn't come for free: it carries hidden environmental costs. 2CV’s ...
Advertising giant Omnicom has completed the acquisition of Interpublic Group following regulatory approval from the European ...
Research technology and synthetic data company Fairgen has created a quality assurance feature to help insight teams improve data quality.
This year’s Christmas adverts have received the highest scores among UK consumers for the past five years, according to data ...
At the MRS Client Conference in London, research sector representatives discussed the changing role of the insight ...