H1 saw Indian advertisers pause, reassess, and place smarter bets. As H2 heats up, industry experts share that brands are ...

In this guest post, Rajesh Radhakrishnan explores how brands are using phygital activations at Pandharpur Yatra 2025 to drive ...

Anurag Prasad has been associated with Lowe Lintas for over two decades. Over his 25-year career, he has worked across ...

The venture aims to integrate artificial intelligence across the marketing value chain, combining media, data, strategy, and ...

Justice M Nagaprasanna, presiding over the hearing, also took exception to the language. “I take objection to this. They are ...

Before this role, Saakshi served as Senior Marketing Director – Africa, Middle East & South Asia (AMESA) at PepsiCo. She ...

X, the social platform formerly known as Twitter, is set to pilot a feature that will allow AI chatbots to generate Community ...

He has previously held leadership roles at Interpublic Group, Publicis Groupe, and Omnicom Media Group. Prior to joining ...

The new platform includes programmatic advertising features such as Programmatic Guaranteed (PG), Private Marketplace (PMP) ...

Raylin Valles, Founder of Ducktape Studio discusses the fine art of balancing agility with the scale of global brands, the ...

Cricket League Chronicles by The Pulse Magazine unpacks how IPL 2025 became a marketing masterclass, with insights from top brand and marketing leaders.

Crocs had initiated multiple suits against companies including Bata India, Liberty Shoes, Relaxo Footwear, Action Shoes, ...