The financial-services platform is making a smart move by getting deeper into cryptocurrencies, analysts say, as it will expand its customer base.

Robinhood Markets Inc. has launched Stock Tokens, an offering that blends traditional stock market investing with blockchain technology.

Robinhood Markets'HOOD introduction of tokenized stock trading and other crypto offerings at a Monday event spurred a series of Wall Street price target hikes reported on Tuesday, including a massive 83% boost from KeyBanc.