While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

Valve bans advertising-based business models on Steam, prohibiting forced ads and promoting non-intrusive in-game advertising ...

First reported by Gaming on Linux, Valve has added a new advertising page to its Steamworks developer documentation. The page ...

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming ...

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games ...