EA’s ambition to use dynamic ads in its games faces a major setback as Valve introduces a new policy ensuring gameplay is ...

Valve Corporation has announced a ban on all in-game advertisements and sponsorships during The International 2024, its premier Dota 2 tournament ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games ...

A new Steamworks page has clarified a Valve policy that bans developers from releasing Steam games with forced in-game ads.

A new Steamworks page has clarified a Valve policy that bans developers from releasing Steam games with forced in-game ads.

Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

While games of this type are practically the norm on mobile platforms, Valve is putting its foot down and just saying NO to ...

Valve has reiterated its stance against exploitative in-game advertising, threatening to ban any game that uses these mechanics.

In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the ...