The People’s Union directs people to not make any purchases at all on Feb. 28, and especially not from any major retailers. Their website specifically mentions Amazon, Walmart, and BestBuy. If there is an emergency or needed essentials, consumers are encouraged to support a local small business instead.

A grassroots group is calling for a 24-hour “economic blackout,” and urging people not to shop at major retailers Friday as a form of protest against corporations, politicians and banks — and the social media-driven campaign has gained traction among several celebrities.