Lay's is no stranger to unique flavors, and early next year it will offer two new Baked chip flavors to the lineup. Here's what to know and when to expect them.

Artificial colors, artificial flavors, additives, enriched flours and multi-syllabic unidentifiable ingredients are out – natural, organic and non-GMO, in. Cue Frito Lay, not late to the party, but ...

Lay’s is revamping its branding after 42% of consumers didn’t realize their potato chips were made from “real, farm-grown potatoes.” Parent company PepsiCo recently announced “the largest brand ...

(FOX40.COM) — Lay’s chips are getting a makeover, as PepsiCo announced that the #1 potato chip brand in the world will now have a new recipe along with new branding. Officials said that U.S. Lay’s ...

Lay’s potato chips are receiving a big rebrand that makes it clear that the popular snack food is made from potatoes. That might seem silly, until you realize that according to the chip maker, nearly ...

Lay’s potato chips is changing its big yellow bags to remind people that potato chips come from, what else, but potatoes. The company announced last week that it is launching “the largest brand ...

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...