As much as I love Halloween, I’m also highly lazy about it. I meaaan, is it so hard to ask for a mind-blowing costume that's also extremely easy to put together exactly one hour before my Halloween ...

In China, content creator Ah Hua is captivating millions of people with her makeup videos posted on Douyin (China's TikTok). Behind her tutorials lies a tragic story: she was the victim of an acid ...

At some point in our lives, makeup-wearing women stop to ask themselves if they’re even applying it correctly. We think back ...

We’ve all found ourselves three hours deep in the endless, hypnotic scroll that is TikTok beauty. The algorithm feels relentless, and it's convinced even the most veteran beauty-obsessed among us to ...