Today, we bring you easy 2 ingredient cocktails and shots that require as little effort as they do ingredients from your ...

InterContinental Beverage Capital (IBC) appointed industry veteran Jeff Colbert as Partner to strengthen its global advisory leadership.

The Americano cocktail is both sophisticated and satifying. Learn how to craft the classic Italian cocktail at home in just ...

Jägermeister has taken its multisensory seeding campaign to the next level: “Sensory Voyage 3.0” reinterprets 90s teleshopping formats and delivers international reach across over 30 countries. What b ...

An exclusive approach shows an ongoing review of the brand’s route-to-market structure rather than a delay in execution. There has been no formal communication from the company indicating a shift ...

In a challenging year for cognac in travel retail, Hennessy excelled by reading the mood astutely, offering a more price-conscious proposition without diluting prestige. The Zodiac Miniatures ...

Drinks form a huge part of India’s party culture. Be it parties, low-key celebrations or weddings, drinks are always on the table. Come on, without them, would the parties even be fun? But do you know ...

Roku premiered “The Lesbian Bar Project” in New York City, a docuseries chronicling lesbian-owned bars scattered across the country. The three-episode miniseries was co-produced by Roku’s Brand Studio ...

Mast-Jägermeister has successfully blocked a trademark application by Polini Group on the Italian distiller’s herbal liqueur brand Alten Kräuterfrau. Stay ahead with unbiased news, expert commentary, ...

Add Yahoo as a preferred source to see more of our stories on Google. Jägermeister on a black background with green smoke and ice cubes. - ZEMA Tatyana/Shutterstock Jägermeister's journey from the ...

Bottle of Jägermeister against a wooden table - melnyk mariya/Shutterstock Maybe you bought a whole bottle of Jägermeister to make one cocktail and now the remainder of the bottle is staring you down ...

Following the success of the first edition, premium liqueur brand, Jägermeister has concluded the second edition of its nationwide Bar Staff Contest designed to reward exceptional bartenders across ...