Roku’s CTV devices account for more than 21% of total TV viewing, according to Nielsen’s research. That level of market share provides insights that Nielsen will be able to leverage to sharpen its ...
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday, giving advertisers a better view into what audiences are ...
NEW YORK—Nielsen and Roku said they are expanding their strategic partnership with the audience measurement provider incorporating Roku data into its advanced campaign measurement and outcome ...
LA receive: Jakob Glesnes, homegrown priority for Jamir Johnson PHI receive: Up to $2.2 million GAM, Johnson trade/sell-on % In exchange for the 31-year-old Norwegian center back, the Union receive up ...
The federal antitrust case between Cumulus Media and Nielsen took a significant turn Monday, as a federal judge sided with Cumulus Media’s request to shield the identities of third-party witnesses, ...
LA Galaxy have officially completed a move for one of the league's top defenders, as the Western Conference side welcome Philadelphia Union center-back Jakob Glesnes to SoCal. The former MLS Defender ...
Toronto Raptors centre Jakob Poeltl is still dealing with a lingering back injury that has plagued him since the start of the season. Poeltl, 30, has missed seven games so far this season with a back ...
Add Yahoo as a preferred source to see more of our stories on Google. Featureflash Photo Agency/Shutterstock/Adobe Stock (Featureflash Photo Agency/Shutterstock/Adobe Stock) Leslie Nielsen’s dry wit ...
The deal with Nielsen is another example of how Amazon continues to expand its role in the demand-side platform (DSP) and ad-serving technology space. The company recently reported that revenue for ...
What Cumulus Media calls “a critical inflection point…for the broadcast radio industry as a whole,” Nielsen calls “hyperbolic and baseless,” as the two prepare to square off in federal court over the ...
Human–Computer Interaction (HCI) coursework featuring user-centered design, UI/UX principles, personas, storyboards, wireframes, usability heuristics, and the Replate prototype app designed for SDG 12 ...
Nielsen has tapped Peter Naylor as its first chief client officer. In the newly created role, Naylor, who has previously led ad sales for Netflix and Hulu, will serve as a critical partner for Nielsen ...