In 2025, only about 7,000 creators made what could be considered TV-length, episodic content. Those creators made up only 0.02% of all social video and yet they drove 148 billion views in the U.S.

The creator economy is getting a boost with AI-fueled investments. Business Insider asked venture capitalists which creator startups they felt showed promise. Here are 17 startups to watch in areas ...

Globe-trotting couple Max & Maya open up about their most difficult setbacks and the lessons learned during their most challenging twelve-month stretch. MS NOW host details unexpected phone call with ...

Drope.me technology adds automation and performance tracking to creator activations. Deal enables Open World to coordinate hundreds or thousands of creators across platforms. Founder Dima Okhrimchuk ...

Social network Snapchat announced today it’s launching creator subscriptions in alpha with select people in the U.S. starting on February 23. The company noted that users will be able to buy ...

Snap is introducing a subscription feature that will allow creators to earn recurring income directly from their most engaged fans, as the social media company works to diversify beyond advertising.

Sam Altman said in a post on X that OpenClaw creator Peter Steinberger is joining OpenAI and that the open source AI tool will "live in a foundation" inside the company. AI agents such as OpenClaw ...

Peter Steinberger, who created the AI personal assistant now known as OpenClaw, has joined OpenAI. Previously known as Clawdbot, then Moltbot, OpenClaw achieved viral popularity over the past few ...

It's getting harder for social media creators to become global superstars. Apps like TikTok and Instagram are pushing niche, personalized content over general fare. Creators, talent managers, and ...

Apple Creator Studio and Adobe Creative Cloud take very different approaches to creative software. One focuses on deep hardware integration and streamlined workflows, while the other prioritizes ...

Top social creators will participate in a 3-on-3 basketball tournament to crown this year's champion. NBA.com Staff With Chris Staples leading the charge, Team Staples beat Team Cam in the title game ...