The point of an advertisement is to sell a product; that’s how it’s always been. But how companies choose to capture ...

Bhandarkar played a key role in shaping the voice of brands such as Surf, Liril, Lifebuoy and Rexona. She was 81 ...

Ambi Parameswaran is an advertising / branding veteran, best-selling author of 12 books. As ED/CEO of FCB Ulka, he and his ...

A dog is trapped in an icy pond, struggling to stay afloat in freezing water. A quick-thinking stranger keeps throwing a lifebuoy, hoping she will figure out how to use it. Each attempt feels like her ...

RPGs Clair Obscur Expedition 33 lead "underestimated" the popularity of side content, leading to his one regret with the RPG RPGs Clair Obscur: Expedition 33 devs "basically did twice the work" of a ...

McDonald’s Netherlands served up an AI-generated ad this holiday season, and the internet was quick to make the fast-food giant regret that decision. The commercial in question shows various ...

A French supermarket’s Christmas advert has become a viral sensation and is being praised worldwide for doing something other companies simply can’t get right anymore: connecting with people, all ...

PARIS (AP) — A French supermarket’s humble Christmas advert is doing something most global brands can only dream of: connecting deeply with millions of people around the world, without a single frame ...

The Netherlands' division of McDonald's has pulled its Christmas advert following online backlash over its AI-generated content. The advert, which was titled "the most stressful time of year," ...

McDonald's has pulled a new ad created entirely with generative AI following a major backlash online. The 45-second clip was released on the McDonald's Netherlands’ YouTube channel on December 6 — ...

This is read by an automated voice. Please report any issues or inconsistencies here. People aren’t lovin’ it. McDonald’s was forced to pull down an AI-generated Christmas commercial from YouTube ...