American Riviera Orchard is renamed “As Ever.” Join us in memorializing the original title of Meghan Markle’s lifestyle venture upon its rebrand. After Vulture writer Rachel Handler pointed ...

Meghan Markle’s lifestyle brand, American Riviera Orchard, faces another trademark setback as it tries to get off the ground.

Meghan Markle's rebrand was ruthlessly mocked on a podcast: "It was very white supremacist—was that why she changed it?" ...

Move over American Riviera Orchard, there’s a new brand in town. Meghan Markle took to social media Monday night to unveil the brand new name for her lifestyle business venture, revealing it ...

The Duchess of Sussex announced on social media that her previously named lifestyle business 'American Riviera Orchard' is now 'As Ever.' "Cat's out of the bag. I'm shocked we kept this a secret ...

The “Suits” alum admitted in an Instagram video Tuesday that she had to change the name of American Riviera Orchard to As Ever following a series of trademark setbacks. After acknowledging ...

Less than a year after debuting American Riviera Orchard, the Duchess of Sussex has shifted focus with the announcement of her rebranded lifestyle brand Erin Hill is the Senior Editor, Royals at ...

The “Suits” star, formerly Meghan Markle, announced Tuesday morning that she rebranded her American Riviera Orchard (a nod to Santa Barbara) under a more timeless name: As Ever. “Cat’s out ...

The Duchess of Sussex took to Instagram on Tuesday to announce her As Ever brand, a reconfiguration of her initial American Riviera Orchard label. In the video post, which Markle shared to her ...

The public’s first glimpse at the plans for American Riviera Orchard came in March 2024. An Instagram account, @americanrivieraorchard, and website revealed the company's name and logo ...

open image in gallery American Riviera Orchard logo as it appears on the website homepage (American Riviera Orchard / screengrab) Previously the Duchess experienced issues regulating American ...