Formula 1 has announced that luxury Swiss watchmaker TAG Heuer will be the first-ever title partner of the Monaco Grand Prix in 2025.

For the first time in the motorsport event's 100-year history, the Monaco race has appointed Swiss luxury watchmaker TAG Heuer as its title partner.

The Monaco Grand Prix, widely considered the most prestigious race on the Formula 1 calendar, is to have a title sponsor for the first time in its history this year in the shape of luxury watch

Official Timekeeper of Formula 1, TAG Heuer, has become the first-ever Title Partner of the Grand Prix de Monaco. Since the first World Championship race in the principality in 1950, it has simply been known as the FORMULA 1 GRAND PRIX DE MONACO,

Swiss luxury watchmaker TAG Heuer has been named the official title partner for the 2025 Monaco GP, making this a landmark moment for one of the most iconic races in motorsport history.