Tom Brady drew attention ahead of the NFC Championship after posting a photo of a $650,000 Patek Philippe watch.

Rimac opens its doors to show how the Nevera, advanced batteries, and Bugatti’s Tourbillon are being engineered behind the ...

Brady, 48, showed off his diamond-and-blue sapphire Patek Phillippe watch on Instagram. It’s a white gold Aquanaut Luce ...

The seven-time Super Bowl winner has made a habit of posting about his expensive wristwear ever since he started his ...

Bollywood superstar Shah Rukh Khan recently sported a rare Rolex Daytona Blue Sapphire watch, valued at over Rs 10 crore, at the Joy Awards 2026 in Riyadh.

Inside the watch vault of Shah Rukh Khan that ranges from Rs. 35 Crores to Rs. 3.5 Crore- King redefines luxury horology in ...

At the Joy Awards 2026 in Riyadh, Shah Rukh Khan captivated attendees, notably with his ultra-exclusive Rolex Daytona Blue ...

From Richard Mille to Greubel Forsey, inside Badshah’s luxury watch obsession and his respect for the art of haute horology.

A ladies' watch outshines the cost of many private jets. The Graff Diamonds Hallucination, a unique quartz timepiece ...

It’s LVMH Watch Week, so here's WIRED's pick of the timepieces that made their debut—plus one notable gatecrasher.

Nearly 1,000 pages long and weighing in at close to 25 pounds, Taschen’s new ‘Ultimate Collector Watches’ is the final boss of horological coffee table books.

The Opera Vantara Green Camo is spectacularly extra. But then again, restraint has never been Jacob & Co’s calling card. What is interesting here is how the two come together to create a watch that’s ...