Sony is stepping back from direct control of its iconic Bravia TV business. The Japanese electronics giant has announced a ...

Sony plans to spin off its TV business, with TCL taking a 51% stake, aiming to enhance home entertainment through combined ...

Sony, the company that once defined television itself, has effectively surrendered control of its global TV business, handing ...

Sony and TCL have announced plans for a strategic partnership in the home entertainment space. They have signed an MoU to ...

Sony and TCL are forming a global TV joint venture with TCL holding majority control. It’s a seismic power shift that rewrites the future of Sony BRAVIA TVs.

With strong (and cheaper) competition from big brands like LG and Samsung, as well as TCL and Hisense, the high price of Bravia TVs and rare discounts can be a major deterrent for a lot of customers.

Though pricey, Sony's premium OLED and Mini LED TVs stand out from rivals thanks to their top-notch picture accuracy.

Sony and TCL hope to leverage technology and manufacturing strengths, as a collective front amidst the competitive home ...

While Sony has been a home theater mainstay for decades, TCL has rapidly transformed itself from a budget brand known for its ...

TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today. The two firms said they have signed a memorandum of understanding and aim to sign binding agreements ...

Sony and TCL are planning a joint venture. Sony's brand name will be retained, but its TVs and home entertainment devices ...

Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...