When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer.

The United States is one of just three countries that "prefers" imperial measurements over the international metric standard. The motivation why has less to do with official policy than you might ...

With the Denver Broncos leading the Tennessee Titans 20-12 late in their Week 1 matchup, Denver quarterback Bo Nix tried a sneak on fourth-and-1. He was quickly brought down by Tennessee tackle ...

Move over, chain gang. A new measurement system has been introduced to the NFL, and fans got their first glimpse of it during Thursday's preseason game between the Detroit Lions and the Los Angeles ...

Developing semiconductors has always been a complex process, with advancements in electronic design automation (EDA) tools and fabrication technologies working to meet growing demands for larger ...

An incomplete picture can “mask” significant issues. Measurement system analysis (MSA) evaluates the overall capability of a measurement system. Measurement capability serves as a foundational element ...

The NFL finally has a virtual measurement system to gauge close first-down calls, as the new methodology was on full display during Thursday night's Pro Football Hall of Fame Game. As the Detroit ...

One of the most notable things that happened during Thursday night's Hall of Fame Game was the debut of the NFL's new virtual measurement system. Instead of the traditional chain system, the NFL ...

The NFL announced earlier this year their plans to modernize first down measurements in 2025, pivoting to Sony's Hawk-Eye technology as the primary method of measuring the line to gain. On Thursday ...

Football fans got their first glimpse of a major change to NFL broadcasts and games starting in 2025 in regards to the league’s implementation of the new virtual measurement system, which made its ...

NFL games will look slightly different this season, and fans got their first glimpse at the Hall of Fame Game on Thursday. The NFL announced in April it will begin using Sony's Hawk-Eye technology as ...

The NFL debuted a new piece of technology on Thursday that should help eliminate some controversial calls. During the Hall of Fame Game between the Los Angeles Chargers and Detroit Lions, the NFL used ...