Alaska Airlines is shuffling the deck with its popular Mileage Plan loyalty scheme. In a pitch to customers of both Alaska ...

A laska Airlines and Hawaiian Airlines have launched a joint loyalty program called Atmos Rewards and introduced a new ...

Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should ...

Following its $1.9 billion acquisition of Hawaiian Airlines last year, Alaska Airlines on Wednesday released details of a combined loyalty program that the carrier says will give flyers more ...

Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards ...

The recently merged airlines are getting into the loyalty game with a choose-your-own-adventure concept called Atmos Rewards.

Atmos Rewards, the new loyalty program from Hawaiian and Alaska airlines, has officially taken off as the singular way for ...

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Alaska Airlines introduced Atmos Rewards: its own (and Hawaiian Airlines') loyalty programs, and a new high-end credit card ...

But beyond combining the programs, Alaska has used this merger as an opportunity to take Alaska Airlines Mileage Plan in a ...

Alaska Airlines recently launched its enhanced Atmos Rewards loyalty program, co-branded with Bank of America (BAC), ...

Alaska Airlines has unveiled Atmos Rewards, a new loyalty program designed to replace and unify its existing Mileage Plan ...