The new logo received fierce backlash on social media as users trashed the rebranding as "generic" and likened it to "brand suicide."

An ongoing attempt by Cracker Barrel Old Country Store (CBRL.O) to revamp its brand triggered a backlash and unleashed a selloff that wiped out most of the dining chain's year-to-date stock price gai...

Cracker Barrel lost nearly $100 million in market value during trade on Aug. 21.