Cracker Barrel Stock Tanks
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The stock of Cracker Barrel Old Country Store, Inc , tanked in the wake of its new logo redesign, which has prompted accusations that the iconic restaurant franchise has been overtaken by wokeness
“Cracker Barrel is nostalgia for many, especially customers in the South and Midwest who feel ownership and pride over the brand,” Williams told Fortune. “For a brand that hasn’t changed its logo since 1977, even small changes to a symbol so tied to Americana can feel magnified.”