Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to ...

Cracker Barrel had an awful day on Wall Street on Thursday (Aug. 21). According to MSN, after revealing a new logo which is ...

Conservative critics saw the decision to remove the man in the logo, long known as Uncle Herschel, as an attempt by corporate ...

Columnist David Marcus writes about how Cracker Barrel faces customer backlash over new logo and restaurant redesign that replaces traditional rustic aesthetic with modern white walls and bright light ...

Cracker Barrel Old Country Store, the Southern-style restaurant chain known for its nostalgic Americana charm, has stumbled ...

There is apparently only one person who can save Cracker Barrel following their logo redesign: Sydney Sweeney. In recent days, suggestions that Sweeney ...

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...