I think we’re abusing the term a little bit too much, where it’s losing its meaning,’ National Review staff writer Caroline Downey said on Thursday night.

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.

There’s no indication that Cracker Barrel simplified its logo based on politics or wokeness, but Republicans are freaking out either way.

A Cracker Barrel sign featuring the old logo hangs on the outside of a restaurant on August 21, 2025 in Homestead, Florida. The restaurant u

National Review staff writer Caroline Downey criticised this 'over-the-top outrage,' arguing that the term 'woke' is being overused and losing its meaning, despite acknowledging Cracker Barrel's potentially poor marketing execution.

"Cracker Barrel's logo change ignites fierce backlash online! Find out why MAGA supporters are up in arms over the 'woke' redesign. 😱

MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.

The southern-style restaurant chain has invoked criticism by some who dislike their new logo and business practices.